Rapid acceptance by customers of the newly-launched Chateau Dalat,
Vietnam''s first premium wine brand, has been both an interesting
business story and a significant milestone for the country''s wine
industry.
The warm welcome the market has given Chateau Dalat, the first
Vietnamese premium wine brand, has surprised distributors of alcoholic
beverages, the business community and wine market watchers.
Many Vietnamese prefer imported goods, they think that local products
cannot impress that if customers want to buy premium products, they
will choose imported ones that can be trusted and have better quality.
At the Da Lat Flower Festival, Ladora Winery, the only premium wine
maker in Viet Nam, will unveil an 8m bottle of Chateau Dalat wine
containing 2,000 litres that will serve 10,000 visitors at the festival.
